Product Design
Decked Beer is a premium lager concept designed for fishermen wanting to have a good time. The brand pairs a clean, fish-themed identity with custom 3D cans modeled in Blender and labeled in Photoshop. The final product was integrated into a web experience using Three.js.
Graphics
The labels were thoughtfully crafted for fishermen, incorporating subtle yet meaningful design elements reinforcing the theme. Each label includes step-by-step instructions for crafting a hook from the cans pin and features a fishy "DO NOT FEED THE FISH" graphic. To accommodate distribution in Canada, both French and English were integrated for accessibility.
Labels
Decked Lager is a premium brew designed with fishermen in mind, featuring three distinct label variations—Seaweed, Crab, and Fish. Each design draws from maritime elements, reinforcing the brand’s connection to the fishing community. With a focus on quality and craftsmanship, Decked delivers a refined lager experience while embracing the culture of those who spend their days on the water.
